PJ Eales
Creative Director
I am a Berlin-based, award-winning Creative Director with twenty-two years of experience building and leading high-performance creative teams in both top-tier advertising agencies and in-house studios. My career journey as a Copywriter and Creative Director has taken me from South Africa to Germany, working on some of the world’s most recognisable brands across various industries including: automotive, alcohol, fashion, aviation, fintech and financial services.
Red Bull Studios - Corporate Identity/ Digital App
A first-of-its-kind app that turns the music made by Red Bull Studios artists into design collateral for those artists.
Pernod Ricard 141 - Social and Influencer Campaign
To get status-driven, image-conscious individuals to drink responsibly, we turned ordinary water into ultra-fashionable 141, encouraging them to "drink 1 water 4 every 1 drink".
Heineken UCL Live - Social Campaign
We brought fans together during the UEFA Champions League, even though the pandemic was forcing them to stay apart.
Chivas Regal Business Unusual - Social Campaign
What do you do with a marketing budget earmarked for events when a global pandemic puts a stop to the hosting of events?
Stones BOT - Experiential Out Of Home
A one-of-a-kind pool table that allows players to pay for pool games with bottles of beer instead of coins.
Heineken Dry January - Social Campaign
With South Africa's government banning alcohol sales during the pandemic, January 2021 was shaping up to be the driest January ever. So, while other brands were forced to step back, Heineken 0.0 stepped up.
Red Bull Culture Clash - Mixed Media Campaign
When four crews compete against each other in a genre-bending musical competition, you need a campaign and bespoke Red Bull can design that's as loud as the artists themselves.
Martell Bird Cage - Experiential
A perfect serve ritual born out of the Swallow found on every bottle of Martell Cognac.
DirectAxis Kickoff - TVC
A loan from DirectAxis is more than just money.
The Glenlivet Rumble - TVC
Founded in 1824, The Glenlivet is the oldest distillery in Scotland, meaning they are the original single malt. We used a simple metaphor to tell this story, showing that true originals lead while others follow.
Runway AI - Big Ad Contest Entry
Created end to end using only AI software, "History according to Cinch Paperclips" was our submission for Runway AI's "Big Ad Contest for Products That Don't Exist". The brief? Show that while Paperclips might seem banal and unimportant, they’re often the only thing keeping the most important things together.
Allan Gray Distraction - TVC
Allan Gray believe in investing for the long term and not getting
distracted along the way.
DirectAxis Numbers - TV Campaign
For this campaign the client insisted we put the loan application number on screen for the duration of the spot, so we did.
Whether it's software and microchips or music to swing your hips, whatever you're after, we've got it.
Whether it's music for your ears or a book on the man with Britain's most famous ears, we've got it.
Whether it's music that changed the world or a theory that helped explain it, we've got it.
Whether it's software and microchips or music to swing your hips, whatever you're after, we've got it.
CNA Famous Faces - Print Campaign
A print campaign that let customers know that CNA sells everything from music to books, DVDs and games.
Lexus Deer - Print
A print ad for the Lexus' "Pre-crash" system, an advanced suite of active safety technologies designed to prevent accidents.